Helping non-profit and government outreach dollars go further.
The California Broadcasters Association (CBA) is committed to joining with non-profit and government organizations to inform and educate viewers and listeners across the state. The Federal Communication Commission (FCC) authorizes us to develop Public Education Partnership (PEP) programs with federal, state and local agencies, non-profit organizations and foundations to stretch their limited outreach dollars.
How Does The PEP Program Work?
California radio and television stations provide broadcast time to the CBA. The CBA then offers this air-time to authorized agencies and organizations to run their campaigns at a discounted rate. When the campaign has ended, the stations provide reports on the date, time, and value of each spot. These reports are compiled and then submitted to the respective agency or organization as proof of performance.
Who Is Eligible To Participate?
Are there any requirements or restrictions?
The PEP program is offered only to Federal, State, and local government agencies or non-profit organizations and foundations. Announcements must be non-political, informational and may not have any prior use in paid advertising campaigns.
How Flexible is the PEP Program?
The CBA offers statewide campaigns as well as messages that target any of the major media markets within California. CBA also has the ability to focus a campaign by region, allowing organizations to reach stations outside the major metropolitan areas.
The CBA wants to help federal, state and local agencies, non-profit organizations and foundations to stretch their limited outreach dollars.